Celerum is developing novel artificial intelligence with the initial aim to improve the operational efficiency of logistics and supply chains. The technology also has the potential to address a host of other complex scientific, engineering and industrial challenges.

Our software and artificial-intelligence algorithms are based on natural processes and behaviours, an area of technology called nature-inspired computing.

Ant colonies, for example, are extremely effective at finding the best routes to food sources. We digitally mimic how they do so to solve human logistical problems, such as automatically redirecting lorries to the most efficient alternative routes in the event of accidents, traffic jams or other unforeseen circumstances.

Other techniques include particle swarm optimisation, based on how birds and fish behave in flocks and schools, and genetic algorithms, based on natural selection and evolutionary genetics.